The Marleigh

BayBridge Senior Living strategically selected the quaint town of Unionville, Ontario to develop a new, upscale retirement residence. The market was highly competitive, and the new residence had to support sales expectations, at a higher rental price than the local competition. I was tasked to develop a brand that would position the property as modern, vibrant and well-appointed with a carefree lifestyle. The name and visual brand of the property needed to stand out and resonate with two target audiences: Seniors and their primary caregivers/decision-makers.