Identity & Branding, Design,
Creative Direction, Art Direction,
From an early age, I sought outlets for creative expression. Never content to play within the boundaries set by society, I embraced the art of graffiti. This wildly creative outlet gave me the platform to express myself and nurture my individuality. In its purest form, graffiti is raw, dynamic, and impactful. It lay the foundation for my belief that creativity must live across everything I do regardless of the medium.
I still embrace the spirit of these principles today and have honed my craft over the last 30 years as a designer. At my core, I believe that every communication point is an opportunity for a brand to become part of the conversation in a way that’s honest, genuine, and inspiring.
© Brand Mercenary 2022