Holt Renfrew Centre

Situated on Toronto’s Bloor Street, Holt Renfrew Centre finds itself in a highly competitive market, surrounded by many of the world’s most sought-after
fashion brands. HRC was looking to increase sales on the concourse level of
the shopping complex and to position itself as a fashion destination. I developed
the “Always Trending” campaign to resonate with their largely female, social
media-savvy target. To highlight the detail of the fashion, the fashion's photos are
shot close-up on solid colour backgrounds, giving the campaign a unique look.